AI Theater

Changes to Survive Digital Disruption

It’s really important for managers to look at what I call adjacencies – that’s industries that have some similar characteristics to theirs but are not necessarily the same, so they can see how things might play out in their own industry.

Working on making yourself an easy organisation to deal with can really enhance your ability to adapt and change.



  • Look outside your organization and industry

  • Disrupt yourself

  • Ask whether you really understand your customer

  • Re-evaluate your IT function

  • Don't ignore what you're already good at​

  • Develop an embedded, 'plug and play' culture