Don’t just develop social media content, dazzle your customers with remarkable experiences. Look closely at the top companies on social media today and you’ll notice an interesting shift. These companies are not just posting messages, they’re leveraging knowledge, insights and content to create personalized experiences for their customers. And for good reason – according to Gartner Research, 89% of companies compete mostly on customer experience.
In this presentation, Jessica Gioglio will share examples and case studies on how companies are building relationship capital through content-driven experiences on social media. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries, both in the U.S. and abroad. The result: you’ll be empowered to strengthen your social media efforts with a customer-first mindset.