AI Theater

Talk Triggers

Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely keynote that can be put into practice immediately, by any business.


Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares each attendee to think different, it gives them the precise formula to do it.

  • Proprietary research about why and how customers talk

  • Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses

  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)