July 11 and 12, 4:00 PM
Conference Room 1

Technology Trends for B2B Marketing

The sales and marketing world are gradually moving fast with all the technological innovation. From the use of social media platforms to detailed customer analytics— sales and marketing campaigns are changing drastically today.

While there are various technological trends boosting these changes, the bottom line is quite simple: customers are in control. If before the goal is to lead the customers, today it is them that must be followed, and their needs must be met.

Most of the time, technology is the answer.

Keypoints

  • IoT Revolution and Cloud-Based Offerings

  • Artificial Intelligence (AI)

  • Virtual Reality (VR)/Augmented Reality (AR)