Tarek is the Founder of Cerkl – the solution for driving engagement through personalization. As a serial entrepreneur, Tarek saw the need for a solution to the increasing amount of data directed at individuals. Cerkl solves that problem by automatically curating content based on each person’s interests.
Tarek has a long history of using big data to solve big problems. He started writing software at the age of 12 and sold his first tech company before the age of 30. He has been a featured speaker at MIT, the Data Science Summit, P&G and TED among others. Today he’s passionately building Cerkl which is aimed at answering the question “Why can’t every organization personalize my experience like Netflix, Amazon, etc.?”